Online market places have become increasingly popular among people and the conversion rate for these market places depends on the listing visitors and the subscribers for the sites. Towards the end of 2014, a survey was conducted by eBay where it was found that on unexpected holidays there were more than 7 million shoppers just on their site. 1800 gifts were bought each minute. This was much higher than the number of sales that happened on normal holidays.
For a business to succeed, it is important to have higher rates of conversions. These conversion rates will help you find out if the people are interested to buy what you are offering in the market place, and will guide you with the changes that you will have to make in your marketing strategies to increase the conversion rate.
If you want to boost your conversion rates in the various market places like Amazon, eBay, Etsy, you can go through the points mentioned below:
It Is Important To Maximize The Visibility In The Search Engines
Most people today look through search engines to find out information about various things. Google has become such an important part of our daily lives that it is considered to be a verb in the Oxford Dictionary today. The question that might arise in your mind is ” What should you do to attract more people to your eBay store?” The two ways that will help you to get more traffic to your website are Search Engine Marketing or SEM and Search Engine Optimization or SEO. You will first need to analyze the baseline metrics and also set reachable goals. To do so, you must review the various phrases, the keywords, and also the landing pages. You will also have to opt for some paid search campaigns and you will have to understand that A/B testing is the key. Another very important thing that you will have to ensure is to stay on top of SEO and thus boost marketplace sales.
You Will Have To Develop A Very Dynamic Strategy For Your Website Contents
One of the best ways to attract more customers to your website is by luring them with interesting and great content that will both align with your products and also complement your brands. If you create content that will provide value to your new or returning customers, it will surely boost your sales. When you are making strategies about the contents on the websites try to get your creative juices flowing. You can include all types of contents on your website and these include videos, blogs, photos on Pinterest and Instagram, webcasts, webinars, etc. If you want, you can also become a guest blogger for other websites that align with both your target audience and also your company. If the contents are good, then it will convert your online shop from a simple website selling different products to a sanctuary for the customers. They will keep re-visiting the website. Moreover, if you have an active plan for your content, it will also support the SEO efforts by boosting the inclusion of keywords and by attracting inbound links of very good quality. This will improve your SERP rankings that will drive both returning as well as new customers.
Utilize Social media
Just creating good content will not help. It is also necessary for you to distribute this content through various social media platforms. It is an ideal and a non-intrusive way of promoting your business and also building a one to one rapport with your clients. You can promote your site through Facebook, Twitter, Instagram, Youtube, and Pinterest. Each of these platforms has its own set of advantages and disadvantages. Facebook helps in connecting with your customers and distributing the contents. You can also promote the various offers here to attract online shoppers. Twitter is a two-way information feed that will also help in promoting your market place. If you can create interesting content, then you will be able to attract a lot of customers to your Youtube channel. Instagram and Pinterest are photo channels where you can post wonderful photos of your products.
If you follow the tips mentioned above, it will certainly help in increasing the overall sales of your online market place.