Previously the gamers were treated as if they were social outcasts, lone rangers, and dreamers who found it difficult to fit themselves into the real world. But these old stereotypes do not exist anymore. Today everyone starting from the athletes to the older women, from kids to accountants who enjoy gaming.
If you are interested to get an idea about some of the secrets of marketing in the gaming industry, you can go through the discussion below:
- SEO plays a vital role in the gaming industry
SEO or Search engine optimization plays a very crucial role in all sectors because they help in improving user engagement and the visibility of the brand. This is all the more true for the gaming industry. There is a general rule for SEO and this applies to the gaming industry. The SEO helps in improving the quantity as well as the quality of the traffic to the website with the help of the organic results. You can also focus on distinctive content if you are aware of the things that drive the users. Apart from this, integrating the various keywords are also considered to be one of the most important strategies. In the last few years, the user base has become quite diverse and the gaming community is a committed and also a discerning group. There might be several reasons as to why the gamers might get attracted to gaming websites. Mostly they tend to get attracted to the latest updates and the releases. There are also times when they tend to get attracted because they are interested in sharing the various tricks and trips for their games from some of the most trusted sources. Video contents are also quite popular here. Apart from this, the various social media platforms including Twitter and Facebook are also important resources that will help the gamers stay up to date.
- In-play advertising
In the play, advertising is another opportunity that opened up due to the increasing popularity of in-play advertising. This is presenting the promotional materials and then targeting the users at a time when they are very much engaged in the game. Nowadays, games are also being played in various social situations and also for a high amount of prize money. Therefore, there is a high possibility for in-play advertising to target a much larger market than any other simple active player would do.
- Collaborating with the various influencers
It has been observed that most of the marketers are very much aware of the value that the influencer can bring in the gaming industry. There are several followers these influencers have and they always listen to the various messages that these influencers give. Therefore the marketers can deliver their messages through these influencers to their potential clients. This also helps in improving brand visibility.
- Targeting mobile gamers
It has been found that mobile gamers contribute to as much as 51% of the gaming market revenue. This means that mobile gamers hold a substantial segment in the market. Thus it is a good idea for the marketers to target this segment.
- Female Influencers
A high percentage of women are also gamers and therefore if the gaming marketers partner with the women influencers, then their brand will surely get benefitted. Unlike men gamers, who are mostly interested in action games, the women gamers are more interested in the various challenging puzzle games. Women mostly discover the games either through the women’s influencers or through the various social networks that include various lifestyle blogs.
- Strategic Positioning
The marketing options in gaming are not, however, simply limited to the male and the female influencers. Gaming brands can also choose to be a little different and yet be successful. For example, some companies promote their newly released games through teasers, graffiti, posts, etc. and are also quite successful.
The world we live in today is becoming a paradise for gamers with the introduction of the latest technologies that include augmented reality, artificial intelligence, and mobile marketing growth. The gaming industry for many years has been quite a difficult challenge and most of the marketers and found it quite difficult to solve it. Marketing in the gaming industry has always been quite unpredictable and also a frustrating venture.