There is no getting around the realization that marketing can be expensive. However, it is also an undeniable fact that marketing is necessary for any business to survive. If you want your business to thrive, you need to invest your time, money, and effort into marketing it efficiently. Such a thing poses a significant challenge for small businesses and startups with a tight budget and limited workforce.
It already costs bags of money to operate a company, and due to this, marketing, unfortunately, does not always get its due share of finances. However, in this article, were going to look at some of the best small business digital marketing tips that will help you increase your reach without breaking the bank. Keep reading till the end to know what these digital marketing tips are.
Create excellent content
Content that incorporates the right words will always have a better chance of appearing at the top of SERPs. An excellent digital marketing strategy’s fundamental foundation is producing quality content that offers your audience helpful information.
You have to take time to figure out the relevant topics and guidelines. An excellent place to start is identifying ways to help your audience find solutions to their problems. Providing the answers that customers are looking for is vital to creating relationships with them and converting them into loyal, paying ones. For example, you can use Google to know what people are searching for. After doing so, you can create content that focuses on providing solutions for these specific queries. It is also imperative that you don’t forget your ideas. So, we suggest that you follow an editorial calendar. Through it, you’ll know what type of content to put out, define goals, and deadlines, managing your content and time more efficiently.
If you want your online content to rank higher on SERPS, you will need to earn backlinks. An effective backlink strategy is a vital part of SEO and any robust digital marketing strategy. Backlinks are links that you obtain from other credible, authoritative websites. When you have helpful information on your site, other websites will link their content back to yours. It will increase your website traffic, reach and guide visitors to your content.
Furthermore, backlinks increase your content’s credibility in Google’s algorithm. If Google knows that credible websites are linking back to yours, it will automatically know that your content is helpful to the readers. Therefore, your content and website will rank higher on SERPs.
Optimize your site for mobile
Today, there is no doubt that mobile marketing is more relevant than ever before- with millions of people making purchases and browsing the web through their tablets and smartphones. Therefore, having a mobile-friendly website is essential for every small business to expand its reach on the internet.
Fortunately, many website-building platforms such as Shopify, Squarespace, or Wix have simplified the hard work for you. These platforms already offer free mobile-friendly templates and themes, and all you need to do is use one to develop your website. You can always spend on paid versions of these templates if you want to give your website the extra oomph.
Leverage email marketing
Email is among the most effective digital marketing techniques out there. Whether it is a prospective or already existing customer, no matter their age, everyone checks their email at least once a day. Therefore, taking advantage of email marketing is a no-brainer.
You will first need to build an email list. You can do this by using a lead magnet and getting people to sign-up for gated content or use other lead generation strategies to collect customer information, such as email addresses, phone numbers, etc. Alternatively, you can buy an email list, but we wouldn’t recommend that since many people consider this a breach of their security.
After creating a solid emailing list, you can create a monthly newsletter or send out regular emails to your customers regarding news, discounts, or monthly offers. Personalized emails have a higher conversion rate than generic ones. So, always go the extra mile while reaching out to your customers via email. Do your homework and make them feel valued.
Find the social media platform best suited for your small business
Like content marketing, social media marketing is also a vital part of the digital marketing realm. Statistics show that 74 percent of customers utilize social media to search for products and services. That said, social media marketing has its complications, is constantly evolving, and requires much more effort than you think. Therefore, instead of trying to master every platform, consider finding the one – or two – that’s best for your business and focus your entire energy on it.
For example, if you run an online boutique, Instagram might be the best social media platform for you instead of LinkedIn or Twitter. Instagram is more image-focused, and clothes are something that people prefer to see images of before making a purchase. In fact, Instagram business accounts also have the added perk of tagging their products in their photos, making visiting respective web pages and buying products easier. Besides, when you focus on a single social media channel, it will be a whole lot easier to interact and connect with customers.
Claim or create your Google my business listing
If you don’t know what a Google My Business listing is, simply search for any business, and you will see their address, phone number, business hours, website link, and much more. This information is known as that particular business’s Google My Business Listing. It is an easy way to provide information about your business to existing or new customers.
To edit such information, you will have to claim (if one exists) or create your business’s Google My Business Listing. Once you do that, you can make the necessary additions to your business information. Furthermore, ensure that every detail is as accurate as possible down to the tiniest of detail. You wouldn’t want a customer to end up at your competitor’s location now, wouldn’t you? Plus, there will be times when you will have multiple listings with the same business name. Make sure you claim the right ones and remove any inaccurate ones.
In the end, these digital marketing tips will provide you with a starting point when it comes to marketing your business online. That said, do not forget that not every strategy on this list will work for every type of business, as there is no such thing as a one-size-fits-all solution. Similarly, it would be best if you weren’t afraid to test them all out. Once you know what works for you, scrap out the ideas that don’t work. After all, the digital landscape, in general, is constantly evolving, so your digital marketing strategies must evolve with time.