Setting up an online Shopify store has never been as easy as it is today. In the year 2020, there are already as many as 12 million online stores existing. The number of such stores is also expected to rise shortly. These kinds of stores are indeed very good for newcomers, however, there is also an increased amount of competition. Therefore all the eCommerce websites need to increase the traffic. If you want your Shopify store to succeed, then the most important thing that you will have to do is to drive paid or organic traffic and new customers to your website.
There are several different ways, that help you to drive traffic. If you are interested to know about them in details, you can go through the points mentioned below:
- Keyword targeting and SEO
If you are an online retailer, then the best and the most inexpensive tool that you have in the market belt is SEO optimization. With the help of search engine optimization, your online store will become popular and will also be visible on the top for the various search engines. To do this, you will first have to understand what your audience is expecting from you. The audiences use phrases and keywords to get the information that they are looking for. If your website and the published content uses the same keywords as that of the audience then you will certainly be able to drive organic traffic.
- Engage customers with the help of good marketing contents
To reach and interact with more customers, it is important to produce very high quality and useful content. The contents have to be written well and should also be SEO friendly. If the contents are published regularly then you will certainly be able to engage more audiences and thus increase the entry points to the Shopify store. Content marketing does not simply mean that you write about the products and the services you sell, but rather you should add content that will add some kind of value to your website.
- Connecting with the influencers will be greatly beneficial
It is not easy to understand the right way to start an online business. Updating social media and blogging can be pointless if you have a small group of audience. Therefore it would be a good idea to connect to the influencers. Influencers can be either websites or individuals who have a good number of followers online. If there is one Instagram post or tweet about your product or services then it will certainly help you to draw a lot of traffic to your website.
- Video is the king
Video is extremely popular and certainly helps in driving a lot of traffic. It is the king that drives traffic to online stores. Research suggests that as much as 52% of the marketers across the world believe that video is that type of content that will help you to get the best returns on investment. 64% of customers buy products of a brand after they see the video. So if you are using a video to attract traffic, build a brand, and tell your story then it will certainly be extremely quite effective.
- Integrating social media
Social media is an extremely powerful tool. Therefore, try using it to your advantage. Apart from creating an account and posting, there are several things that you can do on social media. Try to research and find out the best way that will help you to use social media platforms and also try to integrate them. If you connect your Shopify store with social media, you will be able to streamline the purchasing procedure. There are certain social platforms like shoppable posts, Instagram, etc where users tend to spend more. The users will simply have to tap an image and go to the product page directly. This way they will be able to purchase quickly and seamlessly. It is also highly recommended that you also integrate your Facebook page. You can get your business page converted to a Facebook store. This will help you to get your customers connected to the Shopify more easily.
If you follow the above-mentioned steps, you will be able to attract more customers and thereby build a successful Shopify store.